The performance analysis tool is very advanced. Cons Mailchimp increases its charges as your email list grows. The templates are not customizable. 8. ZoomInfo Zoominfo is a marketing intelligence platform that provides information about potential customers. It will tell you what audience your business should be targeting. The database from which it provides data is vast and updated regularly. It helps users to collect real-time data to improve their targeting and conversions ultimately.
Pros The database is updated regularly. Allows highly specific search using various filters. Cons The database is not vast enough to include every region on the planet. Sometimes the data is repeated or amazon database inaccurate. Final words As the competition on all platforms is rising day by day, it's important to use the latest tools for generating leads and other marketing tasks. These tools make lead generation easier and improve the quality of leads, leading to better conversions.
But Keep in mind that these tools work best when used alongside a complete marketing strategy. According to Ann Handley, who is the Chief Content Officer of MarketingProfs, “Even the best technology is only as good as the strategy behind it.” Create a marketing strategy according to your goals and then find a tool that compliments it. That way, you can get the best out of your time and efforts. Take a look at all the tools mentioned above and try them to know the best one you can utilize to enhance your results.