This type of marketing helps you be where whatsapp number list your customers are. It helps you talk to them when they are looking for you. This is a very good way to get leads.
Messaging on Google Business Profile
A business can get a free Google Business Profile. This profile shows up on Google Search and Maps. The profile has a lot of information. It has a phone number. It has a location. It can also have a chat button. This is a very good tool for text marketing.
When a person clicks this button, they can send a message. They can send a message to the business. The message can go to the business's phone number. It can also go to a platform that manages messages. This, consequently, is a very simple way to get a new lead.
Using Google Ads for Text Marketing
Google Ads can also be used for text marketing. You can create a special kind of ad. It is called a "click-to-message" ad. This ad runs on Google Search. When a person sees the ad on their phone, it has a special button. The button says, "Send a message."
When a person clicks the button, it opens their text messaging app. It pre-fills a message for them. The person just has to click "send." This is a very fast way to start a conversation. It is a very good way to get a lead from an ad.
Best Practices for Your Campaigns
To get the best results, you must follow some rules. First, you must respond fast. When a person texts you, they expect a quick reply. A slow response can lose you a customer. You should have a plan for how you will reply. You can use an auto-reply.
Second, the ad must be very clear. The message in the ad must be good. It must tell the person why they should text you. It should offer something valuable. It could offer a quote. It could offer a special deal.
The Power of Automation and Chatbots
A business can get a lot of text messages. It can be hard to answer all of them. You can use a chatbot. A chatbot is an automated tool. It can answer simple questions. It can say, "Hello, how can I help you?" This helps you respond instantly. This, of course, is a very good way to make the person happy.
A chatbot can also help you get a person's information. It can ask them a few questions. This helps you get a high-quality lead. This is, consequently, a very good way to use your time.
Why It Works So Well
Google text marketing works well for a few reasons. It is very direct. It is very fast. It is also very personal. A person's phone is a very personal thing. A text message feels more personal than a lot of other things. This can help you build trust. It can help you turn a person into a customer.