Analyzing comment sentiment and themes provides

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Follower Growth: A straightforward metric, follower growth tracks the increase or decrease in your audience size over time. While not the sole indicator of success, consistent growth signals that your content and strategy are attracting new interested individuals.
Brand Mentions: This tracks how often your brand, products, or key phrases are mentioned across social media platforms, including direct tags and untagged mentions (often requiring social listening tools). It's a crucial indicator of brand awareness and public perception.
Share of Voice: This advanced metric compares your paytm database brand's social media presence and mentions against those of your competitors. It helps you understand how much of the online conversation in your industry you own.
Engagement Metrics: Measuring Audience Interaction
Engagement Rate: This is arguably one of the most important metrics, calculated by dividing the total number of engagements (likes, comments, shares, clicks) by your reach or follower count, then multiplying by 100. It reveals how actively your audience interacts with your content.
Likes/Reactions: These are basic indicators of content popularity and initial positive sentiment. While easy to accumulate, their depth of engagement is lower than comments or shares.
Comments: Comments signify a higher level of engagement, as users take the time to express their thoughts or ask questions. qualitative insights into audience perception.

Shares/Retweets: Shares are a powerful endorsement of your content, as users are willing to put their reputation on the line to recommend it to their networks. This metric is a strong indicator of content virality and value.