Increase conversion rates and customers

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Report from Carol
Improved business reputation: A report by the Carroll School of Management suggests that corporate social responsibility including accessibility) can lead to better business performance, enhanced brand image and increased customer loyalty Source: Carroll School of Management).
From the University of Southampton
Benefits: A study by the University of Southampton showed that shop accessible websites are more likely to rank higher in search engine results, helping to increase visibility and attract more visitors Source: University of Southampton). Improved usability: According to research published in the Journal of the Association for Information Systems, accessible websites can improve usability for all users, not just those with disabilities, leading to a better user experience and potentially improved customer retention Source: Journal of the Association for Information Systems).
World Wide Web Consortium
Future-proofing: The World Wide Web Consortium W3C), which is responsible for Internet standards, emphasizes the importance of accessibility, meaning that as the web continues to evolve, future technologies are more likely to be compatible with accessible websites source: ). Increase conversion rates: According to a 2016 report, 90 of disabled customers will leave an inaccessible website, resulting in lost business.
Improved accessibility can increase conversion rates and customer retention Source: -). Benefits of Inclusive Design Inclusive design is an approach to ensuring that products and services are accessible and usable by as many people as possible, regardless of their abilities.
Inclusive design for web design
When applied to web design, inclusive design has several benefits: Improved user engagement: Websites that are accessible and user-friendly can attract and retain more visitors, leading to increased user engagement and higher conversion rates.