Conversion rates from leads sourced via Google Maps

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Cost per lead (if using ads)

Email open and response rates

This helps improve future campaigns.

Case Study: B2B SaaS Startup Boosts Sales Using Google Maps
A SaaS company offering HR software targeted HR consultancies in chile cell phone number data the U.S. using Google Maps. By scraping Google Maps data and sending personalized cold emails, they:

Reached 800 businesses in 3 months

Booked 70+ demos

Closed 25 new accounts worth $120K ARR

The best part? Most of it was organic, with only a few hundred dollars spent on email tools.

Tools to Supercharge Google Maps Lead Generation
Tool Use Case
Google Business Profile Claim and optimize your listing
D7 Lead Finder Extract lead data from Google Maps
Hunter.io Find email addresses of businesses
Mailshake Automate personalized outreach
Pabbly / Zapier Connect lead data with CRM
HubSpot CRM Manage your leads and pipeline

Final Thoughts
Google Maps is more than just directions — it’s a dynamic tool for B2C and B2B lead generation. Whether you're a local service business, an agency, or a tech provider, Google Maps helps you identify high-intent leads and engage with them directly.

Start by optimizing your own profile. Then explore local businesses that might need your services. Use automation tools to scale your efforts and follow up with value-driven messaging. In time, you’ll see Google Maps turn into a steady stream of qualified leads.

Ready to harness Google Maps for your lead generation strategy? Let’s talk — we can help you build a winning campaign.

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