Clear Identification: Briefly state who you are (your brand name).
Compelling Offer/Value: What's in it for them? Discount, special deal, valuable information?
Sense of Urgency/Scarcity (Optional but Powerful): Encourage immediate action with time limits or limited quantities.
Clear Call to Action (CTA): Tell them exactly what to do (e.g., "Shop now," "Reply YES," "Visit [link]").
Keep it Concise: SMS characters are limited, so every word counts.
Examples Based on Different Goals:
Discount/Sale:
"[Your Brand]: 20% OFF all [product category] for the next 24 hours! Shop now: [link]"
"Hey [Name], flash sale! Get [discount]% off [specific item]. Ends tonight! [link]"
Exclusive Offer:
"[Your Brand]: You're invited! Exclusive access to our new [product] with jordan number data code VIP [link]"
"[Name], as a valued subscriber, enjoy a special [offer]. Claim it here: [link]"
Reminder/Follow-Up:
"[Your Brand]: Just a reminder, your [event/offer] ends soon! Don't miss out: [link]"
"[Name], thanks for your interest! Ready to learn more about [topic]? Reply YES for a quick chat."
Event Promotion:
"[Your Brand]: Join us for [event] on [date]! RSVP here: [link]"
"Hey [Name], get your tickets for [event]! Limited spots available: [link]"
Tips for Writing Effective SMS Copy:
Personalize: Use the recipient's name if you have it.
Use strong action verbs: Shop, claim, visit, reply, get.
Highlight the benefit: Focus on what the user will gain.
Use numbers and percentages: They stand out and convey value quickly.
Test different wording: A/B test your SMS copy to see what performs best.
Ensure your links are short and trackable.
To help you write specific copy, what is the main goal of your SMS campaign and who is your target audience? Tell me a bit more, and I can help you craft something tailored.
Essential Elements of a Converting SMS:
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