E-Commerce Brands Using Phone Retargeting

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While I don't have specific examples of e-commerce brands explicitly advertising their use of "phone retargeting" in the same way they highlight social media or display retargeting, the concept is definitely being used.

Here's how e-commerce brands are likely leveraging phone data for retargeting and related strategies:

How E-commerce Brands Use Phone Data for Retargeting (Concepts):

SMS Retargeting for Abandoned Carts:

A user adds items to their cart but doesn't complete the purchase. If the e-commerce brand has their phone number (from a previous purchase or sign-up with consent), they can send an SMS reminder with a direct link back to their cart or even a special offer to encourage completion.

Example Message: "Hey [Name], did you forget something? Your items are still in your cart! Complete your order here: [link]"
SMS Retargeting Based on Browsing History:

If a user has browsed specific product categories, the brand can send targeted SMS messages featuring those products or related items.
Example Message: "Hi [Name], still thinking about those [Product Category]? Check out our new arrivals: [link]"
Call-Based Retargeting (Less Direct but Related):

If a customer has called customer service about a specific product, the brand might follow up bangladesh number data with a personalized call offering a discount or additional information to encourage a purchase. This isn't "phone number as the ad display," but uses the phone channel based on prior interaction.
Combining Phone Data with Other Retargeting Channels:

E-commerce platforms often use phone numbers as part of their customer profiles. This data can be used to create more comprehensive customer segments for retargeting across various channels (social media, email, display ads). While the "ad" isn't displayed via a phone number, the phone number helps refine the audience being retargeted on other platforms.
Why "Phone Retargeting" Isn't Always Explicitly Advertised:

Privacy Sensitivities: Direct advertising of "we're retargeting you via your phone number" might raise privacy concerns for some consumers.
Channel Specificity: Retargeting is often discussed in the context of the advertising channel (e.g., Facebook retargeting). SMS is a channel, but the focus is often on the message rather than the "retargeting" label for that channel.
In summary, while you might not see widespread marketing explicitly labeled "phone retargeting," e-commerce brands are definitely using phone numbers (primarily via SMS) as a direct and effective channel to re-engage potential customers based on their prior interactions.