Treating your bulk contact database as one homogeneous group is a major error. Sending generic, one-size-fits-all messages leads to poor engagement and higher unsubscribe rates.
Why Segmentation and Personalization Matter:
Higher Engagement Rates: Tailored messages resonate better with recipients.
Improved Conversion: Personalization can increase click-through and response rates.
Reduced Unsubscribes and Spam Complaints: Relevant content keeps users brazil mobile phone number list interested.
How to Avoid This Mistake:
Segment your database based on demographics, purchase history, behavior, location, or engagement level.
Use data-driven personalization, such as addressing recipients by name or recommending products based on past purchases.
Test different messages and offers for different segments to optimize performance.