Many businesses collect customer data from different platforms—website forms, phone calls, social media, POS systems. If these aren’t connected, your data will quickly become fragmented.
Use data integration tools like Zapier, Segment, or Integromat to connect your platforms.
Ensure that changes in one system (e.g., a new phone number added via a chatbot) reflect across all others.
Implement a centralized data warehouse if you operate on a large scale.
Integration ensures data consistency, regardless of where it comes from.
Expert Tip #6: Remove Duplicate and Inactive Records
Duplicate entries clutter your database and can skew reporting and marketing algeria mobile phone number list performance. Inactive contacts may also reduce email deliverability rates and engagement.
Use CRM tools to identify and merge duplicates automatically.
Create criteria to define inactive records (e.g., no activity in 12 months) and clean them regularly.
Segment inactive users for re-engagement campaigns before deletion.
This not only saves storage space but also boosts your overall database quality.