Affiliate Marketing Statistics for Merchants

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Marketers are also able to make a decent living from affiliate sales. 10% of marketers make up to $75,000 a year, while nearly 60% make less than $10,000. This statistic isn’t as bad as it sounds, as most of those in this position have multiple sources of income and use affiliate marketing as an additional way to make money blogging .

Additionally, there are many ways to earn more from your affiliate links. For example, you can use OptinMonster to russia telemarketing data display your affiliate offers in popups , slide-ins, and other campaigns. This way, users will be more likely to see and click on your referral links.

Affiliate marketing statistics for businesses
Affiliate marketing accounts for 16% of all e-commerce sales in America and Canada.
Companies report an average return on investment of $15 for every dollar spent.
On average, businesses spend 9% of their digital marketing budget on affiliate marketing partnerships.
40% of US merchants say affiliate marketing is their primary customer acquisition channel.
Excluding social media, blogs were the top channel brands used for affiliate marketing, with 28% of businesses using bloggers. Affiliate review and coupon websites were second and third, with 18.7% and 14.8%.
81% of businesses say affiliate marketing helps with brand awareness.
Second only to Google AdSense , affiliate marketing is one of the best ways to increase profits.
73% of merchants say they are satisfied with their affiliate marketing revenue.
49% of brands have affiliate ambassadors to help affiliates maximize sales.
83% of shoppers say discounts influence their use of affiliate links.
63% of businesses are concerned about affiliate marketing fraud within their programs, such as unethical marketers using chargebacks and cookie stuffing to artificially inflate sales.
In 2020, businesses lost $1.4 billion in revenue due to affiliate fraud.
Statistics show that affiliate marketing is an excellent way for businesses to expand their reach and dramatically increase sales. With an average return on investment (ROI) of 1,500%, it’s no wonder this strategy is rapidly growing in popularity.

This fact also explains why most merchants are satisfied with the revenue they get from affiliate partnerships.