Benefits of affiliate programs

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With proper use of the affiliate program, both clients who use referral programs to receive bonuses and additional earnings, and the company , on whose part:

- Reduces the cost of attracting and retaining end consumers. According to the consulting company McKinsey, in small and medium businesses, referral programs generate twice as many sales as traditional advertising.

- The level of consumer loyalty and the overall reputation of the company increases. Due to constant interaction and positive experience of cooperation with the company, the level of trust increases and bank data attachment to the brand appears.

If your product is in demand and supports the relevant quality standards, it will not be difficult to assemble a network of partners. The terms of partner loyalty programs are selected for the target client of a specific company. Subsequently, a person can become a “brand advocate” and will defend your position and interests on their own initiative.

It is worth highlighting a single-level referral program with bonuses for a personally invited person. This is a type of affiliate program that works on the principle of “bring a friend”. This style of cooperation is very popular among retailers and is used in promotions and during sales.

For example, according to this principle, the online hypermarket Kasta organized a global Halloween sale.