A Go To Market strategy.

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With all this information available, you are finally ready to build an effective Go To Market strategy.
Let's now look together at the elements that must necessarily be included in our plan .
In this phase, you must first answer the following question: "Where is the product positioned on the market and how do you communicate it to end users?"
The aspects to define to provide an answer are:
- Value proposition : What differentiates us from competitors? Why should consumers choose us and not something already present on the market?
- Positioning : How is the product to be launched positioned on the market? How do we want to be perceived in relation to other existing products (e.g. a luxury good that offers advanced technology or a service that offers information on the food and wine fabric of the area, identifying its typical features, in the wake of tradition)
- Messages : How do we talk about the country email list value we create? In this case, you need to be very selective and concise, identifying a maximum of 3 pain points and then transforming them into benefits that we provide to the end user.
– Communication materials, channels and sales support : what materials will be useful to create to explain the offer and sell our product or service? Which channels will be appropriate to use?
– Customer journey : closely linked to the previous point, knowledge of consumer behavior allows us to identify the touch points to cover and the physical or virtual “places” where we can be found to lead our customer to purchase.
– Personas : fundamental to building an effective strategy is, as already mentioned, the detailed definition of our target. We answer questions such as: who will use the product? What characteristics and behaviors does it have? What are their needs and pain points?
– Use Cases : how will these people use the product or service we offer? How do we improve their lives?