The possible emotional hooks of marketing

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Having reached this point, it is necessary to ask ourselves what emotional supports can be used by marketing in order to make a breakthrough in the emotional dimension of the consumer? Let's find out together.

Sense of belonging and gratitude
This can be seen in the famous Barilla commercial celebrating Italy that resists , which aired during the first lockdown. It is a message of closeness and thanks addressed to all those who support the country in a historical moment of great difficulty, all united by the same desire to be able to contribute to overcoming this difficult moment together.


Joy
Forty-five years after its foundation, Mulino Bianco launches a azerbaijan phone number data
new advertising campaign, The Pursuit of Happiness , which focuses on individuals and their personal search for happiness . The company reminds Italians that happiness is possible even today, you just have to look for it in the little things.


Sadness
With the Someone Waits For You at Home commercial , Budweiser intends to raise awareness among the public about responsible consumption of alcoholic beverages, especially when you are the designated driver. In this case, the success of the commercial lies in its ability to evoke a wide range of emotions, making the final message “Don't drink and drive” even stronger.