The Most Popular Marketing Resources of 2025

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If you are new to marketing activities or don't know what to do in addition to your current marketing efforts, this article is for you! In this article, we would like to share with you WordStream.com's 2025 Most Popular Marketing Resources research.

To help you find the best marketing resources for phone number list your business, WordStream.com asked over 530 businesses where they go for marketing insights, tips, and more. We compiled a comprehensive list by reviewing the best responses. We’re translating and sharing this research for you. If you’re ready, let’s get started!

Best Marketing Resources
WordStream posed the following question to over 530 businesses: “What resources do you use to learn more about digital marketing and business management?”

According to the results of the small business marketing trends report, the sources that businesses use most to access quality marketing information are:

Websites, blogs, industry publications and forums – 30%
Search engines (Google etc.) – 13%
Social media platforms – 12%
Online courses and webinars – 12%
Video content (YouTube etc.) – 11%
Information from associations and colleagues – 8%
Podcasts and books – 7%
Email newsletters – 4%
AI-powered content – ​​3%

The Most Effective Marketing Resources and Usage Strategies
According to research conducted by WordStream, businesses turn to a variety of sources to learn about digital marketing and business management. Here are those sources and how each can be used in their marketing strategies:

Websites, Blogs, Industry Publications, and Forums: Websites, blogs, and industry publications specializing in digital marketing provide current trends, best practices, and case studies. Forums provide access to real user experiences and expert opinions. How to Use
Stay informed about innovations in your industry by regularly following authority websites and blogs in your field.
Share content about marketing trends and build authority by creating your own blog.
Increase community engagement and communicate directly with your potential customers by taking an active role in forums.
Search Engines (Google etc.): Users frequently use search engines like Google to learn about marketing trends and best practices. How to Use?
Move your business's web content to the top by developing SEO (Search Engine Optimization) strategies.
Identify popular topics in your industry using tools like Google Trends and Keyword Planner.
Optimize your content strategy by performing competitor analysis.
Social Media: Social media platforms are powerful tools for learning about current marketing strategies as well as increasing engagement and brand awareness. How to Use It?
Follow marketing trends on social media platforms and join discussions.
Reach your target audience directly with social media ads and analyze the feedback.
Online Courses and Webinars: Courses and webinars offered by digital marketing experts and industry professionals are important resources to gain in-depth knowledge about marketing strategies. How to Use?
Take marketing courses from platforms like Google Digital Garage, HubSpot Academy, Coursera, Survivor Digital Academy , and Udemy.
Access up-to-date strategies by attending webinars and online events related to your industry.
Invest in regular online training to increase the competencies of your employees.
Video Content: YouTube and other video platforms support visual learning by providing educational videos and case studies on marketing trends. How to Use?
Learn best practices by following digital marketing channels on YouTube.
Increase your authority by producing educational and engaging video content for your brand.
Increase your engagement rates by using short video formats (TikTok, Instagram Reels).
Associations and Colleagues: Professional networks in the business world are an important source of information for learning about industry developments and new marketing methods. How to Use Them
Become a member of marketing associations that are appropriate for your business and attend their events.
Attend networking events and exchange knowledge with industry experts.
Evaluate collaboration opportunities and develop joint marketing projects.
Podcasts and Books: Marketing-focused podcasts and books written by industry leaders are great resources for gaining in-depth knowledge. How to Use It
Stay on top of trends by adding marketing podcasts to your daily routine.
Improve your strategies by reading leading books on marketing.
Support your personal development by analyzing the resources recommended by the experts you follow.
Email Newsletters: Email newsletters sent daily or weekly allow you to follow industry developments and access content that will directly benefit your business. How to Use?
Subscribe to strong email newsletters in the marketing niche (e.g. HubSpot, Neil Patel.)
Stay in constant communication with your target audience by creating newsletters specific to your business.
Optimize your email marketing with segmentation and personalized content.
Artificial Intelligence: AI-powered tools are used to make marketing strategies more efficient and enhance automation. How to Use It?
Accelerate content creation using tools like ChatGPT, Jasper AI.
Better understand customer behavior with AI-based analytics tools.
Increase campaign optimization using AI-powered ad management platforms.