How much does inbound marketing cost?

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Many home builders have already heard about the pitfalls and surprises of building a house. Numerous trades need to be coordinated, numerous hurdles need to be overcome, and hidden costs that weren't included in the budget. To prevent this from happening to you with inbound marketing, I've provided a clear list of the costs for the individual components of inbound marketing in this blog post, explaining them in detail.



With inbound marketing, you're taking a new direction in your company's marketing—a new digital path. Using various inbound marketing tools, your online strategy is implemented, and its success can then be measured.

The cost of investing in inbound marketing depends on the goals you want to achieve and within what time frame. Generally, you need to include one-time investments and a monthly budget in your planning.

Yes, exactly! That's important to understand. Inbound marketing is a process, not a project that's completed in a few weeks. The inbound marketing process involves ongoing costs.





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The costs of inbound marketing


The costs for inbound marketing are made up of these three components:

The inbound marketing strategy
The setup for inbound marketing
The inbound marketing cycle




1. The costs of developing the inbound marketing strategy
This first phase is about laying the foundation for inbound marketing and defining goals. The kazakhstan phone number data final step is the creation of a customized inbound marketing strategy for your company or organization.



A tip: Start with the goals and try to formulate them precisely. Not "We want new customers," but rather "We want twelve new customers in one year." This also defines the timeframe in which the goal should be achieved. This works best if all project participants develop the goals together in a workshop.





Once the goal has been defined, the foundations for inbound marketing must be laid. This includes the buyer persona (perhaps several) and the customer journey. Based on this, you can develop your targeted inbound strategy.



The better you know your buyer persona, the easier it will be for you to initiate appropriate measures and systematically create content. Gather all information about the target audience and develop your "ideal" buyer persona. This development process should involve not only marketing but all departments that have customer contact, such as business development (BD), sales, support, customer service, etc. One or more workshops are also useful for developing the buyer persona.



The next step involves examining the customer journey. This involves understanding the issues the buyer persona is dealing with during the sales process. You will also identify relevant touchpoints for your buyer persona and incorporate them into your inbound strategy.