, but rather focuses on industry-specific topics, thus appealing precisely to our buyer persona. Pinterest also says that users' willingness to make a purchase is many times higher than on oman phone number data other social media channels.What does a pin have to look like to generate leads?
The most important thing with your pins: Don't show your product, but what you can do with it. Use the AIDA method – Attract, Interest, Desire, and Action. You need to grab attention with the pin, spark interest, and create desire. Then include a call to action (CTA) to click on the link. But make sure the CTA doesn't include a call to purchase, promotional information, or a direct request to pin. Your users will resent this, because Pinterest isn't a direct sales platform or an online shop. Your customers want inspiration for their searches and suggested solutions to their problems. Tell a story with the pin and create atmosphere with photos or appealing graphics. This works in the B2B sector too! Show how your customers benefit from the product, where you can use it, and how it helps solve problems. A trade fair builder, for example, can pin photos of various trade fair stands, or a biotechnology company can pin photos of work in the lab. It could also be tips for trade fairs, for example. There are many ways to present your work.
Test different designs for a post. This is important to attract different users. A different motif or headline might work better and get clicks more often. If you're not a native Photoshopper, Canva is a great tool for you. There are pre-made layouts for Pinterest in the right size and resolution, but you can also customize them.