Orientation towards hard key figures

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Developing an online marketing concept based on hard metrics is actually a very rewarding task. The budget is not limited. All activities are carried out without budget limits as long as the value does not fall below a defined metric. There are strict rules, such as "a lead may not cost more than €1,000 " or "a sale in the online shop may not cost more than €30 ." All measures that meet these criteria are carried out without budget restrictions up to the threshold.

Orientation towards soft key figures
The basic principle of this approach is identical to the one jiangsu cell phone number list mentioned above. However, it uses soft metrics rather than hard metrics for targeting. Soft metrics in the context of online marketing include click-through rate or cost per click. Essentially, a value would be defined, e.g., cost per click < €3.00 . Subsequently, all disciplines/campaigns/measures that reach or do not exceed this value would be implemented.

I have described further details on the aforementioned approaches in my book "Online Marketing Conception 2017." Let's move on to the main part of this blog post: competitor orientation.