given that the average German checks their smartphone around 80 times a day. On the other hand, competitive pressure in established sub-disciplines has increased significantly in recent years. One example of this is keyword advertising. Over the years, more and more companies have discovered keyword advertising for themselves. As a result, click prices have exploded . This has led to keyword advertising no longer being a "safe bet" in every online marketing mix.
In practice, the design of an online marketing mix is often based on tongliao cell phone number list the budget. While this may not make sense in some cases, it does occur frequently. This approach is nonsensical when the ROI of an online marketing component is clearly and demonstrably positive. In keyword advertising, there are often directly measurable, very clear correlations. It would make sense to increase the budget with a positive ROI until the ROI tips over. But that's just a side note.
If the budget is fixed, time and effort can be saved during the design phase by applying the process of elimination. Of course, this always depends on the budget size and the objectives in each individual case.