If the offer doesn't pique their interest, then it's better not to have any popups.
This is where A/B split testing comes in handy. Experimenting with your offers will help you identify which one delivers the best results.
The idea is to choose offers that relate to the visitor and their intent. Why are they on your site? If they are shopping around, you can grab their attention with a discount code or free shipping offer.
On the other hand, if they are there looking for information, you can offer esinc email list a free e-book download or case study.
Make the CTA (Call-to-Action) prominent.
The website opens Poptin
Your call to action is one of the main factors that will determine whether your visitors convert or not. CTAs are words that tell the prospect what to do next.
For example, "Buy Now", "Order Today", "Sign Up Here", and "Buy Now!"
If you don't include a CTA or don't have it in a highly visible way, you risk not completing the desired action. This is why you will find pop-ups with large yellow, red and blue buttons and large CTAs.
Instantly grab the visitor's attention and let them know how to complete your offer. Make your CTA stand out by giving it a contrasting color.
You want visitors who see your website pop-ups to convert, but that shouldn’t be at the expense of your reputation. Some brands use shady tactics like not including an X button or hiding it.