Upsell and cross-sell You know when, after watching a movie or series on Netflix, the streaming giant suggests other titles you might like?
Have you ever thought that this was cross-selling? True, Netflix is not “selling” you a new movie, but it makes its offer more and more interesting and relevant. The same can be applied to your wine ecommerce.
Upselling and cross-selling are essential in any type of ecommerce, because they offer your customers the possibility of purchasing a better product than the one they had in mind, or of integrating their cart with a related product that is perfect for them.
So, these marketing strategies can be extremely effective for selling wine online too. Just like Netflix offers TV series that customers who have watched a certain movie might like, you could offer wines similar to those your customers have shown interest in.
Have you tasted this wine? You may also like…
A great idea is to ask your customers directly about their iran email list preferences, perhaps with a questionnaire sent via newsletter, or with a specific section on the site. Let them tell you what type of wine they prefer, what food they like to pair the wines with, so that you can offer them a specific selection that will reflect their preferences.
wine sales
If you want to sell wine online successfully, being able to be recognized and appreciated by your customers is essential.
But what are the best marketing strategies for selling wine online? Here are some that you can't miss:
Organize a tasting;
Use a newsletter to make yourself known;
Gain customer trust;
Make your story tangible.
Let's see them in detail.
Sell wine online: promote your brand
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