SEO Trends in 2025: How to “Break Into” the TOP of Search Results?

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Today, the hotel industry, like any other business niche, strives to attract new customers effectively and profitably. Oleg Duritsky, Head of Project Development at Webpromo, spoke about the role of digital in the hotel industry, as well as how to improve guest attraction using performance tools.

The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo

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Trends and state of the hotel industry in Ukraine in 2024 online
Dynamics of demand
The hotel industry has a pronounced seasonality in most regions. For example, according to Google Trends, we can determine the demand for vacations in the Carpathians. The current summer season had lower demand compared to last year. However, if we take into account the overall dynamics, user interest increased and did not experience significant declines even after the start of a full-scale invasion.

The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
*user interest in the topic "Carpathian Vacation", Google Trends data

The overall demand for leisure in the Ukrainian mobilenumbertracker.com cambodia market is showing a positive trend throughout 2023 and 2024.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
*user interest in the topic "Leisure", Google Trends data

Since Webpromo agency is an official Google partner with Premier status since 2016, we can get more in-depth information about the state of the market. Thus, audience interest for the first half of the current year shows a slight increase at the level of +11%.

The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
*Dynamics of audience interest in the category "Travel and Tourism", Google Market Explorer data

Advertiser activity and advertising costs
To create an objective picture of the market, it is important to focus not only on the dynamics of demand, but also on the number of advertisers who attract guests using digital tools.

The graph shows that the peak of advertiser activity is in 2021, when major players returned to the market after the pandemic. Now, the dynamics of advertiser activity has a slight increase of 5% compared to 2023.