Who are the real people behind your business?

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1. Thank your new customer
There’s no denying it, your business couldn’t exist without the most important component: your customers.

Every single customer is extremely valuable, so make sure each one knows they are.

The first thing you should do in your welcome message is to thank the recipient.

For the trust placed in your business or for the possibility of being contacted via email. “Thank you” is a simple word, but you might be surprised at how effective it can be.

foodspring welcome message

2. Tell us about yourself

Your customers don't want to receive automated or bot -written emails , they want to feel like they're communicating with a real person.

Telling a little more about who you are, what your passions are, what you spain email list do and why you do it can make the difference between a passive and an active interaction that leads not only to a conversion, but also to customer loyalty .

3. Offer the promised incentive
If you've offered an incentive in exchange for signing up for your mailing list, don't disappoint your customers.

Whatever benefit you promise, include it clearly and prominently in your welcome message so people can immediately see their expectations fulfilled.

Earlier we talked about using your welcome message to make a good impression. Well, can you think of a better impression than someone who keeps their promises on time?

welcome message photosi

4. Use a recognizable sender
According to Litmus , 42% of people decide whether or not to open an email based on the sender.

This means you’ll need to take extra care to ensure that the sender your recipients see is clear and recognizable, and matches the person or brand they associate with your business and the mailing list they’ve signed up to.

Furthermore, using a real name helps you enter a more human dimension, and makes the people who receive that email feel immediately reassured.