He could finally dedicate himself to what Amazon did not allow him but which was his greatest passion: marketing. He decided to start from the problems that his product would solve, and he relied on video marketing to convey his message.
But the challenges never end and at first, despite his efforts, Mario could not sell his product. So he started to monitor his Facebook ad statistics.
“I leveraged the views of people who had watched 95% of the video, created a lookalike audience through Facebook ads, and the product exploded. The store made $150,000 in sales in less than four months.”
Thanks to an initial setback, Mario soon understood the denmark email list importance of having a well-formed Facebook Pixel full of data, and that his main problem was to succeed in establishing himself within the market in which he had decided to believe.
But is all that glitters gold? Obviously there are several factors to take into account. Facebook Ads expenses, product purchase expenses...
It is not enough to look at the total revenue. And thanks to his strategies, the failures he overcame and his tenacity, Mario managed to have a net profit of about 25% of his turnover.
And today he has a clear idea of what to aim for and what to focus on to be successful with dropshipping.
“I am convinced that the key to success is branding . Professionalism in customer loyalty is fundamental. You should not think of selling a single product, but aim to brand the entire brand. Even without necessarily having branded packaging, the goal is to make customers understand that you are a professional and reliable business.”
what you need to focus on is the profit margin
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