Recovering Your Online Reputation From Damage Caused by an Angry Ex-Employee

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Insurance agencies often face stiff competition because there are multiple agents in each community and because buying insurance online is becoming easier. So, with huge companies like Geico advertising at the center of search engines, how can local insurance agencies stand out?

The answer lies in highly targeted advertising that attracts the right customers. You can’t compete with the marketing budget of large direct-to-consumer insurance companies. But you can compete in your local community with personalized customer service.

Most customers are unsure of how much insurance coverage they really need and what a fair price is for that coverage. And while they may have tried an online budget provider, they are now looking for someone they romania phone number list can trust to advise them on the best next steps for their business.

Finding these people and delivering your valuable content to them at the right time can be very effective in generating high-quality leads. Here's a guide to pay-per-click (PPC) advertising for your insurance agency.

1. Target your ads carefully
If you are a local insurance agent, you can easily start by targeting your ads by geography. Choose a 20-mile radius around your insurance agency.

Next, select key terms that users might search for related to your company. Although you likely offer auto, home, business, and life insurance, focus on the most successful lines of business for your agency.