Content Changes
What's one of the most difficult SEO problems to solve? Understanding what causes organic traffic to fluctuate.
Now you can easily monitor one of the most discreet elements: page-level content changes, in various reports.
Site Explorer > Performance Graph in Overview
Simply enable “Content Changes” via the three menu facebook data points.
Hover over the green bubbles to see the extent of content changes made to a page (moderate/significant/complete) and their impact on traffic figures. Click “See Changes” to open the Page Inspect tool and compare content changes side by side.
Site Explorer > Main Pages
You can also analyze the top-performing pages globally using the Top Pages report for two different dates. Check if content changes affected traffic changes in the “Traffic Changes” column.