Ahrefs 2024 Roundup: New Features

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As we head into 2025, it's a great time to look back at all the major features Ahrefs introduced in 2024.
From exciting new AI tools to major innovations like Content Changes and Report Builder, to improvements to our Site Audit tool, we'll cover it all in this article.

Beyond this review, discover a sneak peek at the innovations Ahrefs has in store for you this year.

Here we go!

AI Tools
Our AI tools are designed to increase your productivity and save you instagram data time by automating keyword research, content optimization, and technical SEO tasks.

AI Content Helper
AI Content Helper is a more natural content optimization tool, focused on comprehensive topic coverage rather than keyword stuffing.

Instead of counting the number of keywords to include in your article, our Content Helper uses AI to identify key topics for your target keyword. It then evaluates your content, as well as your competitors', in real time as you write.

You can also use AI features to generate title tags, meta descriptions, and headings – and soon, get internal link suggestions to boost your content's authority.