TikTok is a free app for making short funny videos. Users make a video, then upload it to the app to edit it with different filters and effects. The edited video can then be shared on your profile. Just like with Instagram, other users can leave a comment on the video or give the video a like. The app is also known for its challenges . For example, users challenge each other to record their own version of a popular song.
Who is the target audience?
The TikTok platform is one of the fastest growing social media platforms in the past year. The research into social media use in the Netherlands shows that there are around 700,000 users aged 15 and over and 425,000 users between 6 and 14 years. The platform is definitely recommended for companies or brands that focus on a young target group.
Getting Started with TikTok
The app is in full development. More and more options are being added to advertise . However, there phone number library are relatively few Dutch companies that use the app. Is it not interesting enough? Or is it ignorance?
To help companies get started, HubSpot has developed a 10-step plan for companies to formulate a marketing strategy for TikTok. This will help you, as an entrepreneur or marketer, get started successfully with TikTok. In addition, the third step shares useful points of attention for creating an account. What should you pay attention to? And how do you develop creative content?
Want to get started with TikTok? Scroll down to see the 10 steps in the infographic. For a larger version, click on the image.