Best practices for customer data enrichment

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Types of customer data
How to collect customer data
Benefits of customer data enrichment

What is customer data enrichment?
Customer data enrichment is the process of kuwait mobile number list for whatsapp taking individual customer data points and compiling and organizing them in a large database, like your Nutshell CRM, to reveal additional insights.

Rather than looking at customer data as individual pieces of information, data enrichment combines all that information and examines any overarching data trends or other key details that can help marketers gain a deeper understanding of their customers and their behaviors.

Customer data enrichment vs. data cleansing
While both are essential data management processes, there is a distinct difference between customer data cleansing and customer data enrichment.

The purpose of customer data enrichment is to enhance your existing customer data. This typically involves organizing and analyzing data and adding to it from external sources relevant to the client and your business’s relationship with them.

On the other hand, customer data cleansing (or data cleaning) is the process of identifying and correcting errors within your data to ensure it’s accurate and consistent.

Data cleansing can include several activities, such as removing duplicate information, rectifying typos, updating information, and more.

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