Instagram Shopping is a social media feature that allows business accounts to showcase and tag products in feed posts or Stories, creating a direct link to the online store. Additionally, you can integrate a virtual product catalog into your business's Instagram profile and enable the shopping feature.
Instagram Shopping is an ecosystem of shopping features:
Stores. You can create a custom store so users can purchase whatsapp number list directly from your business profile.
Shopping tags. These tags allow you to highlight products from your catalog in both Stories and the feed, so users can gain a deeper understanding of the items displayed.
Collections. You can create custom collections in your store by organizing your products by theme.
Product detail pages. These pages allow you to display all relevant information about your products: prices, descriptions, and payment methods.
Product tag ads. Using tag ads can increase the reach of your posts and direct customers to your website, generating more traffic to your online store.
Shopping posts on Instagram are marked with the caption "see products" or with a small white circle containing a shopping cart icon.