“At de Bijenkorf, we are always looking for effective ways to connect with our target audience with relevant messages. Generation Z is an important target group for us and during the lockdown period we were looking for a way to cut through the noise and increase efficiency. With Dynamic Ads, we can send personalized ads to our customers at scale. So far, we are seeing impressive results, leading to quality interactions with Gen-Z customers,” says Jorrit de Groot, Head of Online Traffic & Trading at de Bijenkorf .
Snapchat Dynamic Ads
Snapchat, TikTok, IGTV, Reels, Facebook Stories, Instagram Stories, YouTube, Vimeo… There are countless ways country email list to reach your customer with video content today. A picture says more than 1000 words, but a video says more than 1000 pictures.
Cisco predicts that 82% of all online content will be video by 2022. 87% of marketing professionals are already using video in their marketing strategy ( Wyzowl, 2019 ). And when you consider that people watch an average of six hours and 48 minutes of online video per week ( Limelight, 2019 ), you know that video content cannot be left out of your marketing policy!
Instagram launches Reels
Do you really want to stand out and reach a young target group in a creative and authentic way? Then make a cool video with Instagram Reels . This new feature of Instagram has recently become available. With Instagram Reels you can edit videos, add fun effects and provide them with pre-selected or self-made music. The Reels can be found between the stories or you can share them on your profile.