Because two more eggs had appeared around the corner in the meantime, Bas saw a trade. He decided to make advertising space available on the heating stoves in which the eggs would be kept for the next two to three months. In other words, for a few thousand euros, companies could buy visibility on the Instagram pages of @bassmit (714,000 followers) and @freekdeschildpad (65,500 followers). The proceeds then went directly to the Princess Máxima Center.
The places on the heating stoves for the first two eggs were quickly filled with sponsors. buy bulk sms service This is how the first tens of thousands of euros were raised. On the advice of one of his followers, the stove of the third egg was not filled with donating companies, but everyone who wanted to give something to the Máxima could participate by donating via an 'open tikkie'.
The sequel: overloaded servers at Tikkie, a revenue increase that is at odds with the behavior of a turtle and an unprecedented reach.
Bas Smit is his own brand. All the media attention he is getting now is therefore a bonus. Especially when you consider the fact that he did not have to spend a single euro (apart from the costs for the incubators). But what exactly does this free publicity entail?
To start, he posted three messages on his own Instagram channel that were viewed 390, 607 and 641 thousand times respectively and were flooded with thousands of reactions. He supplemented this with Instagram stories that at least equaled these numbers. Then he made the transition from online to traditional. Where all news bulletins from Kidsweek to Telegraaf and AD to Boulevard already reported on his action, he was then allowed to join Op1. In front of the eyes of more than a million viewers, he talked about his action on primetime television.