You sell most easily to so-called warm contacts. A Facebook group is the ideal way to build those warm contacts. People become fans, you make contact easily and there is a lot of interaction, so you only have to listen and respond to what is happening in the group. This way you can determine your ideal offer and sell much easier than via other channels.
Even within a Facebook group, some classic marketing laws apply. For example, you still need to c level executive list be clear about who your ideal customer is and who you want to attract to the group. Kim Buining then helps you to fill the group with this ideal customer and gives tips on how to activate the group and turn the members into customers. In her book ' In 10 steps to a profitable Facebook group ' (affiliate) she gives short, practical, to-the-point and immediately executable advice for this.
Of course, marketing is about communicating with your customer, knowing your target group or ideal customer and making them an offer. But that communication often remains one-sided and therefore cold. The more personal the contact, the greater the chance that someone wants to buy something from you. Without complicated funnels with standard emails that are sent every few days.
In a Facebook group you gather everyone who finds you and your offer interesting and who might become fans. In the group you can make personal contact, without individual attention. After all, everyone can watch. And even better: they can talk to each other, about you! The members of the Facebook group reinforce each other's enthusiasm about you, like a fan club at the barriers of a concert.