Everything points to it being a major technological revolution, but… how will 5G change your marketing strategy? At Uzink we wanted to analyse the main impacts of 5G. That is why, from our marketing consultancy, we share the new opportunities it represents for companies. Without a doubt, we will have to be faster, more creative and more analytical.
Table of Contents
The current state of marketing and 5G
Marketing impacts of 5G
More Virtual and Augmented Reality.
IoT: Internet of Things
Streaming and audiovisual content
The current state of marketing and 5G
So far, we know two basic things. With the arrival of 5G, connection speed will increase exponentially. And, on the other hand, latency , or the waiting time for loading content, will be practically korean email address list minimal . The question is: When will it really reach users? Although the first 5G networks are already being launched, it will not be until 2024 when users will have it at full capacity. There is time to prepare. But we must start now.
Marketing impacts of 5G
More Virtual and Augmented Reality.
5G connectivity will make augmented and virtual reality experiences of high quality and totally immersive . Without a doubt, at a marketing level, it will represent a great opportunity and will change the way we buy and serve our customers. From augmented purchases in which we can obtain information on hundreds of items at the point of sale to virtual assistants that will guide the customer in real time.
IoT: Internet of Things
Latency will be minimal and this will represent the great push that the Internet of Things needs. This means that connected devices will multiply and, therefore, business and communication opportunities. The generation of data will be so large that, well managed, it will offer us a portrait of our potential clients so faithful that it will allow us to be more effective than ever.
Streaming and audiovisual content
Audiovisual content will gain importance, due to the ease and speed of downloading in a matter of seconds and the ease of streaming. Our creativity will depend on knowing how to take advantage of 5G connectivity to create new opportunities to connect with customers.
The arrival of 5G will make everyone in the sector (marketers, technology companies, agencies and media) move forward. For now, let's start putting a budget line in our annual plans . And, before long, we will see that 5G will also be a revolution in marketing.