Keywords can be classified in several ways. The most common classifications are as follows.
Keywords according to search intent
Keywords can be classified according to users' search intent. There architect database are three main types of search intent: informational, transactional, and navigational.
Informative keywords
Users are searching for information on a specific topic. For example, "History of World War II." Content created around informational keywords should provide comprehensive answers that focus on the user's needs.
Transactional keywords
Users want to take an action , such as purchasing a product or service. For businesses, these types of keywords are a foundation for generating conversions and sales.
Navigational keywords
Users search for a specific web page or website. For example, "Facebook" or " Genwords ." If a user already knows the website they're looking for, they'll use a navigational keyword to access it more quickly.