When planning a content marketing strategy, many brands make the serious mistake of placing too much emphasis on content creation, neglecting an aspect as important as its distribution. Or in other words...
As Gary Vaynerchuk said, content may be king, but distribution is queen and runs the household #contentmarketing
— EventureInternet (@EventureTeam) July 2, 2014
The truth is that your content won't be discovered magically, bc data malaysia nor will your users automatically seek it out once it's published (or perhaps they will be, after you've worked hard to make that happen), which is why you should include in your Content Marketing plan the platforms where you'll promote your content pieces.
In the world of Content Marketing, content distribution platforms are classified into three main groups:
Owned media. Platforms or profiles managed by the brand itself: social media pages (Facebook, Twitter, LinkedIn, Google+), email subscriber base, blog, or brand website.
Earned media. Third-party platforms that distribute brand content free of charge (but which require a PR strategy to support it): user profiles and groups on social media, press, bloggers, social aggregators, or content curation platforms, among others.
Paid media. Paid platforms or ads: Outbrain, Taboola, Native, Sponsored Posts (Facebook), Sponsored Tweets (Twitter), Sponsored Updates (LinkedIn), nRelate, Disqus, Yahoo Stream Ads, Reddit Ads, StumbleUpon Paid Discovery, among others.