Since micro-influencer profiles are often a reflection of their own brand, the first thing to consider is whether their characteristics match your company's niche.
STEP 1. The first step is to find them. This task isn't difficult at all: just browse different social media platforms, like Instagram, using keywords related to your business to find one.
Another option is to use tools that automate the search process. bc data europe For example, you can visit Influence.co, which allows you to filter by category or username and review their statistics. BuzzSumo is another alternative where keyword research is essential. Although it's a paid tool, it can be very useful and help you with your content strategy.
This video can help you get started on a good micro-influencer search.
STEP 2. Once you've identified a potential micro-influencer, analyze their level of interaction, their engagement rate, and their relevance in their networks. You can check if they receive feedback, evaluate their statistics and metrics, etc., either using a platform or asking them to show you their numbers.
STEP 3. Finally, it's time to make the proposal. You can offer them a collaboration; that is, an exchange for your product or service in exchange for creating content on their social media promoting you. With micro-influencers who only work for a fee, it's a matter of establishing mutually agreeable numbers.
STEP 4. It is important that you keep track of how you are carrying out the actions you take for your company.
One way to monitor this, if your company sells products or services, is to place a discount code with the micro-influencer's name on your online store so you can monitor the amount of traffic the public figure directs to your website.
Incorporating a micro-influencer into your company or business can guarantee you a more direct reach to potential customers and a significant influence on your target audience.