Now that you know the process that agency professionals follow, it's time to delve deeper into how the tasks are divided and what each one entails. Writers, editors, designers, proofreaders, and copywriters: discover them!
And, as a bonus, you can watch this video by Juan Merodio—marketer, speaker, and CEO of TEKDI Institute—in which he presents 5 types of professionals you should have on your agency's editorial team.
Editors
Copywriters are responsible for preparing the requested bc data china texts or articles. It's important to keep in mind that they often also need to write audiovisual content, as this format is highly effective in content marketing strategies.
Editors
This professional is responsible for reviewing and editing the content once the writer has completed their task. Essential for this position is being an avid reader and having knowledge of search engine optimization.
The editor's main responsibilities are:
Review the structure to ensure that the content has clear ideas.
Ensure that the reading has a coherent order.
Check the veracity of sources and information.
Optimize all parameters for SEO .
Check the application of the established guidelines for writing (number of keywords, format and images).