Depending on the objectives pursued, the team structure can vary. The needs, size of the company, and investment will determine the characteristics of the marketing team formed. However, they all pursue the same objective: selling a product or service.
The structure of a team as a whole is as follows:
Branding team: The branding team's responsibility lies in brand building viber database and management. This activity is primary, as it involves creating a company's identity based on characteristics that distinguish it from other brands on the market.
Branding professionals enable the creation of strategies to attract a better perception from the target audience, thereby building consumer trust and increasing the company's credibility.
Having a content team is vital, as creating informative pieces for different platforms provides the opportunity to educate users and serve them more effectively and personally, contributing to a better relationship between companies and consumers.
Building a marketing team that understands the importance of creating content—blog posts and audiovisual material for video platforms or social media—will allow you to take on new challenges and reach a greater number of leads .
Closing sales effectively is the responsibility of the procurement team. We must not forget that the main purpose of marketing is to generate sales and/or increase them in the case of companies seeking to become more competitive in the market by hiring a marketing team.