When a prospect has been qualified in marketing, their criteria are flexible and they are generally engaged with the content. When a potential client has been qualified in sales, it was likely based on basic film and technology criteria, and the outcome will be a scheduled sales meeting.
But only by unifying qualification criteria will the sales team be moremoj database likely to follow up on a lead provided by marketing.
Following up on highly qualified leads, unifying criteria across both business areas, generates more sales meetings and, therefore, more conversion opportunities.
While many companies remain convinced, albeit unsuccessfully, that technology alone can foster collaborative work between a company's sales and marketing departments, revenue data acts as a facilitating path to team alignment.
HubSpot says 3.4 billion marketing professionals surveyed agree that efforts need to be increased to connect companies' marketing and sales teams to work together to achieve a better customer experience.
Let's Talk About Revenue Data
Revenue data solutions begin with company contact information, which is essential for marketing, advertising, and prospecting campaigns.
While the general idea of this data hasn't changed much since pre-digital times, the sources and quality of the data have.