Can you imagine cloning your customers' profiles to achieve greater reach? This is what Lookalike does , a smart tool that relies on data from previous campaigns to reach a more targeted audience.
As you can see, lookalikes will be the key to ensuring your content linkedin database marketing strategies and advertising campaigns achieve the reach you expect without having to invest a lot of time in segmenting user profiles.
And that's not all. The best part about this tool is that it's available on all major advertising platforms (Facebook Ads, Google Ads, etc.) and social networks, so you can use it to your advantage whenever you need it.
Therefore, Lookalike is a solution to reduce your cost per customer acquisition and ensure your campaigns have the impact you expect. To learn more about Lookalike, its features, and how it can help your business reach more people, keep reading!
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Lookalike is a tool designed to find new audiences using data from an existing audience that is linked to a company's content to algorithmically create a new target audience.
Although there are currently advertising platforms and social networks that use this tool, the first to include it on its platform was Facebook Ads, which was based on audience interests and behavior in previous ads.
Lookalike focuses on targeting audiences with specific characteristics so that advertising campaigns can have greater reach and thus impact users with whom they have an affinity.