You've probably heard that Content Marketing requires being strategic. It's not enough to create, produce and share content if it doesn't have a purpose or even if it isn't capable of bringing measurable results for your company.
But people are well aware that many companies still continue to publish content without being sure of the relevance of that content to their strategy or its importance to the person at that moment.
And that is one of the main factors that can define the failure or success of a strategy.
If you are in doubt about that, or simply want to know azerbaijan email list 194608 contact leads how you can better understand which topics are relevant to you, it is best to follow me and see in practice how Linda Bela did it and increased her blog traffic by 477%.
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The beginning in the digital
To give you some context, Linda Bela has been active in the semi-jewelry market since 2010. She started her activities with a physical store in São Paulo and later launched her e-commerce.
At that time, their digital acquisition strategy was entirely based on Adwords ads. Over time, the ROI of the strategy gradually decreased.
So, it became necessary to find a different solution. In 2015, after researching several alternatives, Linda Bela opted for content marketing.
She published the Linda Bela Blog , which was published approximately once a month. At that time, the content was produced by the team itself, which also did all the production control.
Back then, keyword research was already being carried out to verify search volume, get ideas for patterns and, above all, understand consumer behavior.
According to Linda Bela's own team, the main tool for a digital marketing professional is the Google Keyword Planner, which helps you better understand what your audience is searching for. This keyword is the best possible "trace" of the customer .
And if it's worth a spoiler, at this same time, based on research, they had already produced the content that would become their main source of traffic.
Scaling production and results
For a year, Linda Bela's own team took care of all the details of the content strategy and production. It was in 2016 that they decided to scale up production and increase the volume of content, as well as seeking help for the strategy.
And if scaling production while maintaining quality was a complicated task, doing this while maintaining a logical journey for the customer seemed even more difficult.
At that point, together with Rock Content , they began working to expand the traffic that was already arriving at the blog. By better understanding the purchasing journey, they were able to produce content that guided the public along the sales funnel.
With the main objective of attracting resellers to work with the company, their persona was someone who had a job but wanted to earn some extra money, and perhaps be able to live as a freelancer.