Brand Lift: Evaluate if and how influencer marketing activities have impacted the health of your brand
The objectives of the campaign analysis carried out by Brand Lift are:
understand the impact of influencer marketing chinese overseas africa database activities in relation to the consumer's perception of the brand and its products
understand how influencer marketing has impacted the brand metrics that matter most:
- awareness
- consideration
- purchase intent
Case Study : A company specializing in nutritional solutions for animals needs to know the impactsof its influencer marketing campaign.
Thanks to Blogmeter's Brand Lift analysis , knowing the impact of influencer marketing activities in relation to the consumer's perception of the brand and its products has been easy!
Blogmeter started by listening to spontaneous opinions to discover the awareness generated during the campaign period and the most recurring hashtags associated with the campaign itself.
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Also fundamental is the analysis of the campaign's impact on the Net Fans Growth indicator , that is, the growth in the number of fans and followers of the brand's page or pages.
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Studying the effectiveness of influencers involved in achieving objectives is a fundamental step in Brand Lift analysis.
We start by analyzing each individual influencer involved in the campaign in order to discover which content creators were the most engaging and successful.
The aspects analyzed were the interactions of the published contents, whether there are brand-related comments, any comments showing the intention to purchase and also the sentiment generated.
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Individual influencers are compared to each other in order to identify the top influencers for total messages and total engagement.
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