Shopify Collections: A Complete Guide

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Top Design Firms revealed that 38% look at a web page’s navigation links when visiting a website for the first time. They also found that 42% of respondents would abandon a website due to poor functionality. A similar survey by Komarketing found similar results: 37% of respondents said they would abandon a website if they couldn’t find what they were looking for.

Komarketing Survey Results on Shopify Collections
Functionality and usability are the keys to a high-converting website.

Easy navigation is clearly important to consumers, and Shopify collection pages are one way to make that a reality.

Shopify collections are an important part of your conversion funnel – the path from when a visitor learns about your product(s) to when they ultimately make a purchase.
Shopify collection pages are essential for creating russian phone number high-converting online stores . Not only will you be able to show customers an organized catalog of products or services built around their needs, but you'll also increase your sales.
What is a Shopify collection page?
A Shopify collection page groups specific products together, or all of your products if you’re a smaller business with fewer product variations. In simpler terms, the collection page contains all of the product information your customers need, organized by certain types or categories. If you run a Shopify fashion store , for example, you can use collection pages to separate clothing into jeans or t-shirts .
Once the customer has chosen a specific product category and visited it, a collection page appears with all the products related to that category. The shopper can quickly scroll through the results and choose the product or products they are interested in. They can then purchase them from the product description pages.
Shopify Collection Example
Alchemy Jewelry used GemPages to create this collection for their jewelry.

After all, there are two things shoppers want to know when they buy from your eCommerce store: what you sell and where they can get it. Alchemy Jewelry’s “Customers’ Top Choice” holiday gift collection proves exactly that!