The best way to optimize a video for YouTube is to ensure higher watch time : a video that is watched 80% of the way through will likely be ranked higher by YouTube than one that is watched 60% of the way through. And it's important that your video is engaging from start to finish.
Facebook is a whole different animal. There, your video isn’t found by search, but by interaction. Without interaction on your video, it’s dead. So make sure people like, share and comment on it. For example, by asking a question, or by putting a clear call-to-action in the video.
4. Your video is not understandable without audio
More than 85% of viewers have audio turned off on Facebook, LinkedIn and Instagram. These videos are watched without the audio turned on. It is therefore very important that you make your hongkong phone numbers videos understandable, even when the audio is not on. So use subtitles or display the text in another way.
The biggest reason to press play? Your thumbnail. So customize it on YouTube, Facebook and Instagram. Choose an engaging image and add text.
Do you have any tips for getting videos seen? Let us know in the comments.
How do you get the ideal marketing mix in a volatile environment? In a time where the lifespan of a company is decreasing, market leadership is bouncing up and down and the go-to-market time is also decreasing? Big plans can be thrown in the trash: embrace disruption.
In order to properly manage a modern social intranet, community managers and functional administrators must have the right information. That is why it is important that the intranet is equipped with a statistics dashboard. This dashboard provides insight into the number of visitors and activities on the intranet, shows trends, tells who the most active users are and makes clear what the most popular groups or items are. Based on all these data and figures, you can see how the social intranet is (and was) used. Based on this information and set goals, you can start (adjusting) management.