In such a competitive world, you need to know which strategies work and which need improvements.

[zakiyatasnim]

With metrics like ROI, you can adapt your strategy get to know your results. By calculating this indicator, you can easily be aware of what are the possibilities that offer the best chances of success.

One of the main advantages of Digital Marketing is precisely the possibility to invest in several fronts and ensure you’re impacting your potential buyers through different channels and messages..

By not calculating the ROI of your actions, you can end up missing important information about the effectiveness of your actions.

Within your marketing set of actions, for example, one may work well and another may not be as effective, taking down the whole strategy.

In this way, your company’s resources are used more effectively, based on real and practical facts about the performance of your communication campaigns.

Just as you don’t waste much time and money on those ineffective actions, you don’t have to throw away the strategies that are working.

With so much competition in the marketplace and increasingly demanding consumers, companies can’t afford to lose resources in marketing.

It’s critical to be accurate in all your actions and to do so, it’s vital to monitor your company’s Digital Marketing ROI closely and regularly evaluate what is generating positive returns and what needs to be improved.

How can you calculate your Digital Marketing ROI
As much as it is a key indicator for the success of your strategies, Digital Marketing ROI is not so complicated to calculate. You just have to take into consideration what the objectives of your company are when investing in communication actions.

Do you need to generate more leads or strengthen your brand’s digital presence? That’s why we’ve separated some tips for you!

Find out what your Conversion Rate is
If the goal of your Digital Marketing strategy is to increase algeria cell phone number list conversions, you need to evaluate the Conversion Rate.

After all, there’s no point in your blog generating numerous visits if it doesn’t generate any business opportunities, right? This would mean your ROI is low, and your actions are not very effective.

Discover your Cost per Lead
For those who want to increase the number of leads generated for their Sales team, the Cost per Lead is a metric that needs to be closely monitored.

After all, from this number, it’s possible to know how much is being invested in lead generation.

Calculate your Cost per Acquisition
If leads are no longer your initial focus and the goal is to increase your customer base, Cost per Acquisition will help you understand your ROI.

To know your CPA, all you need to do is use this formula:

divide the cost of what was invested in Marketing by the number of new customers that were generated.
With this result, you’ll know if the cost to attract new customers is higher or lower than the result it delivers.

If you want something more practical and faster, use our calculator, made with ION: