Defining a buyer persona is one of the most critical steps in a Digital Marketing plan. The persona is nothing more than a semi-fictitious character simulating the characteristics of your ideal customer.
To create it, you’ll need to go beyond the demographic data related to your target audience. The persona must include more specific and intuitive details such as first name, hobbies, needs, pains, and motivations.
The idea is to facilitate the development of strategies that may impact your potential clients. When you see them as a persona, it is easier to explore their characteristics which leads them to conversion.
4. Define your marketing strategy
After studying your company, defining your objectives, and structuring your persona, it’s time to sculpt the details of your marketing strategy.
This begins with choosing the most appropriate channels for brand switzerland cell phone number list promotion and customer communication.
Note that these details depend directly on your predefined objectives and the characteristics observed in the persona.
If you want to reach a younger audience, for example, you should pay attention to social networks used by your target audiences, such as TikTok and Instagram.
The goals should also influence the methodology you will adopt. If the focus is simply to promote a product and achieve the highest possible reach, investing in paid advertising may be the solution.
However, if the idea is to educate the consumer about your products and services, creating a relationship of trust, using a Content Marketing strategy is the best alternative. At this point, it is worth remembering that these approaches can co-exist beneficially, as long as you know how to manage them.
In all cases, your Digital Marketing plan must be consistent across all channels. Your brand must present a recognizable identity and act according to its missions and values. It is the only way to create authority for your business.
5. Measure results and KPIs
Even if you achieve terrific results in a short period, never make the mistake of thinking your work is complete. Digital Marketing is characterized by rapidly changing trends and this can impact even the most successful approach.
Therefore, request feedback from your employees and customers to gather different impressions on the strategy’s impact. Also, collect data and prepare reports to facilitate your analysis of the situation.
Remember that we talked earlier about defining your KPIs? That’s right; they’re critical for you to monitor your strategy and ensure its stability.
So if you notice a sharp drop in the rate of engagement or the number of website visits, it may be time to make some changes and reduce damage.
On the other hand, if you don’t pay attention to these variations, you’ll end up throwing away all the efforts that led you to this point.
The Digital Marketing plan is an important document that will guide and evaluate the progress of your strategy. To develop it, it is necessary to study the characteristics of your company, define your persona and establish your primary objectives. If all goes well, you will notice considerable growth in your results.
Are you ready to develop your Digital Marketing strategy after reading this text? If you want to keep learning, stay with us and check out the 12 best Digital Marketing tools that will help your business!