Basic PPC campaign metrics allow you to measure

[rUparaHmaN012]

However, the PPC campaign metrics we can track don't always tell the whole story, especially when it comes to conversion rates . Customers don't always make the first purchase. They usually need some time to think about their purchase, and during that time they may come into contact with your offer through various marketing channels, each of which will move them closer to conversion in some way.

For example, they first learn about your offer macedonia phone number data through a Facebook ad, then when they’re looking for more information, they come across your store in organic search, and finally, when they’re already made up their mind, they go ahead and buy your product through a PPC search ad. Figuring out which marketing channel to give credit for a conversion is not easy.

This problem is solved by so-called attribution models , of which there are a number. Some of them attribute the credit for the conversion to the first “contact”, some to the last one. Some distribute the credit equally among all participating marketing channels, and some try to use artificial intelligence to find out which channel deserved more and which less, and distribute the credit accordingly. Attribution models allow you to optimize individual marketing channels , so that you can use them more effectively and thereby increase your revenue.

" Attribution models allow you to distribute credit for achieving a conversion between the individual marketing channels involved, allowing you to optimize your campaigns more effectively."