beginners to Google Analytics is navigation

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This means knowing where to click to get the information you need. While it will get easier over time, it can be frustrating at first to get lost in the application. To better understand Google Analytics, you should spend some time familiarizing yourself with its various pages.

The first thing you may notice are the tabs on the left side of the screen, each of which takes you to a different page:

Home page : This is the first page you see when kenya phone number data you open Google Analytics. It includes links to various reports as well as data from the last seven days.
Reports: You can select this tab to access data and generate reports.
Personalization : This may be the most important tab, as it allows you to customize messages, custom reports, alerts, and more.
Admin: This tab allows you to manage your account. This includes setting goals, changing account settings, managing users, connecting to other services like Google Search Console, and more.


Google analytics traffic overview


Getting information from Google Analytics reports
To understand the data that Google Analytics offers, you need to get used to reading reports. They usually come in the form of graphs and tables . Each report focuses on a different aspect of website traffic:

Acquisition: This report includes traffic sources.
Audience: Here you can learn more about your site visitors, including what devices they use to access your site, when traffic is highest, and where visitors are geographically located.
Behavior: Find out how often visitors view each page, entry and exit pages, and information about the content structure.
Bounce Rate: Here you can see what your bounce rate is and how it's changing over time.
Conversions: In this report, you can see your conversion rate and the paths users take to convert. To view this information, you'll need to set up goals in the Admin tab.
Exit Pages: An “exit page” is where visitors decide to leave your site. Combined with your bounce rate, you can find out why users decided to leave your site.
All Traffic : This report shows where your visitors are coming from. You can also compare different sources over time.
All of these reports contain important information, but the ones that will be most useful to you depend on your goals.