There are no guidelines from the advertiser

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For example, the combined budget is $ 1000, and we need to get 100 reactions. 1000/100 it turns out that one conversion costs $ 10. Part of this amount will go to the performer who brought the client. Naturally, most bloggers do not really want to work on this model, because it is easier to take money for a publication than to think about the result and be interested in the campaign. However, working on CPA is beneficial to everyone.

Here's why: CPA is real deals, not abstract likes peru cell phone number list or clicks. Working with CPA, all participants in the process receive a detailed analysis of the effectiveness. Advertisers and internet marketing agencies see what the income from investments is, and the blogger can realistically assess their capabilities. If there is a good result, customers are willing to pay more. According to statistics, micro and macro influencers who work on CPA earn significantly more than those who want to make an easy buck.

And LOM decides how exactly to advertise the product. In the end, we have less advertising publications that are more trusted. The CPA model gives an opportunity to earn not only to the sharks of the sphere, but also to microbloggers. And if earlier advertisers preferred cooperation only with large players, now they are happy to work with small LOMs that can provide results. Most performers are already accustomed to working with payment per publication, and according to statistics, only 7% of influencers are ready to work on CPA.