Use the full depth of the marketing funnel in your advertising strategy

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As customers progress through the buying process, they require different information and are receptive to different arguments. Learn how to target visitors at each stage.
No matter which platform you choose to promote your products or services on, it’s beneficial to reach users throughout the marketing funnel . Not only will this help you get a better idea of ​​how to reach users, but it will also help you figure out how long your average sales cycle actually is. In this article, you’ll learn what the entire marketing funnel looks like from a Google Ads PPC perspective , including the content you’ll need at each level, and the types of users we want to reach at each level of the marketing funnel.

What exactly is a marketing funnel?
A marketing funnel is essentially the jamaica phone number data entire purchasing process a customer must go through before deciding to spend money on your product. From the initial information, when they realize that there is a product that could solve their problem, through the phase of finding out details, comparing price offers from individual sellers, to the final purchase decision, the customer must go through a path during which you can gradually convince them of the quality of your product and confirm their purchase decision. At each stage of the purchasing process, the customer is looking for a different type of information , so you will need to address them in a different style and present them with different arguments for buying your product.

Of course, you won't be able to bring all the visitors who show interest in your product to the destination. Their number gradually decreases with each stage, which is why the purchase process is called a funnel.